CBC’s sole radio drama series, Afghanada, finished off late last year. But there’s a brand new series beginning today at 11:30am!
Unlike Afghanada this new series will be podcast, making it CBC Radio’s second ever podcast radio drama series (the first being Backbencher).
Here’s the official description of Trust, Inc.:
“A new satirical drama that takes listeners within the walls of a public relations firm. The show follows the schemers and spinners who develop the messages and plot the ideal news narrative for their clients, and their counterparts in the news media who ultimately determine whether they succeed or fail in the quest for just the right headline and soundbite.”
The official Trust, Inc. site: cbc.ca/trustinc/
Here’s the promo |MP3|
Podcast feed: http://www.cbc.ca/podcasting/includes/trustinc.xml
iTunes 1-Click |SUBSCRIBE|
Episode 1 – “Serena Jordan is thrilled. Just three weeks ago, she snagged an awesome new job at the major public relations firm, Leger & Pratt. Hired to be their social media expert, she’s been assigned to the Special Projects Unit, a boy’s club made up of team members Ben Lederman, Ricardo Sandoval and Marshall Whitman. Eager to impress, she’s at the table as the team meets the new ‘brief,’ city councillor, James Yearwood.The assignment: raise his profile as he prepares to make the jump to federal politics. No sweat. Yearwood’s articulate, passionate, good-looking and social media savvy. The boys think it’s s slam dunk. And so does Serena. Until he starts sexting her, that is. Now, Serena is stuck. Should she keep quiet? Tell her team? Confront her client? And possibly risk it all.”
The series is supported with a few fake websites, with real links (like legerpratt.com for the fake firm being portrayed ), the usual social media websites like Twitter and Facebook and such. There is also a promise of YouTube videos.
The “flacklife blog” – a blog about public relations – has a substantial interview with the series creator, Gregory J. Sinclair, HERE.
Posted by Jesse Willis